The Costumer Journey is that sequence of steps a In-market shopper takes to gather enough information to make a purchase decision. Although the length and complexity of the process vary from one category to another, the stages that the consumer goes through are standard: (1) awareness, (2) interest, (3) consideration, (4) purchase, (5) post- purchase and (6) re-purchase. The Marketing Challenge The challenge for those of us in marketing is that this trip is neither linear nor always forward. So, this journey will always have interruptions, changes in priorities and in the selection criteria. Although the data analysis can help predict some patterns, these interruptions and changes, added to the hyper-fragmentation…