A digital transformation can be such an enormously large elephant that you have to know where to start to eat it.
All the businesses in the world – from multinational corporations to corner stores – are feeling the pressure of having to sophisticate or modernize operations and products in order to maintain competitiveness. But what most companies are not getting, is that this sophistication begins with their own business and management paradigms and not with the technology renewal.
The first step for a Digital Transformation Process
There are many flavors and depths of Digital Transformations, but what ultimately pushes that transformational process of a company is a strategy, not a technology. I know it sounds obvious, but it still seems to me that most businesses are falling into the trap of renewing their technologies thinking that this is the first step for transformation.
Many businesses believe that just by buying a new technology, they are also “developing” a competitive advantage … but unless that technology is proprietary or developed by themselves, it is not -by itself -a sustainable advantage. Any company can buy the same (or similar) technology and it will cease to be an advantage instantly.
Digital Transformation and Technology Updates are different processes, in the same way Digital Transformation and Digital Disruptions have different objectives.
The Real Challenge for a Successful Digital Transformation
The real challenge is implementing a more iterative way of working and form problem solving, that promotes experimentation and documentation of business cases.
For instance, being anchored to how best to use the data they have, instead of letting the strategy dictate the data they will really need (which they may already have).
Digital Tranformation Framework
There are many frameworks available online to plan a digital transformation process, my recommendation is that you choose and commit yourself to one. This improves the chances of moving forward and not just going in circles… this is one of my favorites: