THIS ONLINE COMPETITIVE INTELLIGENCE REPORT WILL PROVIDE YOU WITH THE INSIGHTS YOU NEED TO ACHIEVE YOUR ONLINE BUSINESS OBJECTIVES.
With this report you will discover:
- How the performance of your online marketing compares with that of your two main competitors.
- Your competitors’ strategies to drive traffic to their websites and what portion of that traffic is converting into sales (you can use this information to forecast your sales).
- How big the opportunity is; then identify niches for growth.
I want to help small business owners to use their digital marketing budget wisely. This is the reason why I’ve designed this quick advisory format that will put in your hands a comprehensive perspective of what is the opportunity for your business and what to do to capitalize on that opportunity.
It doesn’t matter if your business is a B2B services provider and your objective is to get leads; or of you run an on-line retailer and you want to convert more online transactions. My methodology works perfectly well for any type of online business objective.
ALL THE INFORMATION I NEED FROM YOU IS: (1) THE URL OF YOUR WEBSITE AND (2) THE URLS OF YOUR TOP TWO COMPETITORS’ WEBSITES.
TURNAROUND: 5 BUSINESS DAYS. (INCLUDES A 1 HOUR VIDEO-CALL TO DISCUSS FINDINGS AND RECOMMENDATIONS)
A WINNING DIGITAL STRATEGY
Through my proprietary methodology for research and planning, I have helped companies on different industries and of diverse sizes to outperform their competition and to achieve their goals in digital channels. I have consulted with extraordinary results for e-Commerce projects, Lead Generation initiatives (B2B and B2C) and Mobile Applications Marketing.
These are some of the Global Power Brands I have worked with:
By leveraging the most sophisticated competitive analysis tools in the market, I can track historic performances for any group of competitors, identify the winning and losing strategies, recommend a formula that redeems the winning factors, and I use that data to project the expected results for all Key Performance Indicators, including the forecast for sales and the cost per transaction.
Since I do not like to give away my work for free and because I also think that it is the best way for you to value and put into practice my recommendations, I’m charging a fee… but it includes a 2 hour call to discuss my findings and your roadmap.
1. SIZE AND SHAPE OF THE ONLINE OPPORTUNITY
How many people are there each month in-market – on any given geography – shopping for products or services like yours, What are the brands and the product characteristics that are most valued, and what are the consumer segments that represent the best short and mid-term opportunities.
2. COMPETITORS’ WEBSITES PERFORMANCE
Compare the performance of your own website to your competition, learn the average unique visitors per month they get, percentage of visits from mobile devices versus desktops, bounce rates per device and conversion rates.
3. TRAFFIC SOURCES
What channels are driving the most qualified traffic to your competitors. What channels are they leveraging that you have not exploit yet. What third-party websites (directories, bloggers, etc) are sending traffic to theirs and not yours. What is the contribution -in traffic – of each Social Media channel.
4. SEARCH OVERVIEW AND KEYWORD STRATEGY
What is the split between paid and organic search. What’s is the average monthly budget for paid search por each competitor. What are the best performing keywords for each approach. What keywords represent the best opportunity to develop you content around.
5. BEST PERFORMING ADS
Wat type of messaging has the most traction. What’s is the type of special offer that is going to drive in the most qualified traffic. What format work the best.
6. KEY FINDINGS
Summary of fact-based actionable insights that you can leverage to improve the performance of your business, build a competitive edge and shorten your learning curve.
Since I serve full-time as the Chief Digital Officer for McCann Worldgroup I must evaluate consultancy requests on a case-by-case basis to make sure that I have no conflict of interest with the company or with any current or past client.
If you have any questions, just ask. Write in the comments section or send me a Whatsapp to +19545011026