I’ve had the pleasure of presenting to extraordinary audiences my points of view on Digital Strategy, e-Commerce and Performance Marketing . Here go some images and videos of my favorite speaking engagements:
How to assess brand value using web analytics
Hector Hernandez, Chief Digital Officer at McCann, explains how to assess brand value using web analytics. Presentation from the Digital Branding Analytics Miami (#DBAmiami) conference held May 11, 2019 at the Hilton Miami Blue Lagoon. Sponsored by the FIU Master of Science in Marketing (MSM) program (http://msm.fiu.edu & http://msmonline.fiu.edu).
Worldcity Miami | The New Power of Video
Video consumption and the use of video in digital marketing are exploding together, not only in the United States but in Latin America as well. That’s what a packed room at the latest Global Connections learned from a panel of executives with an expertise in the use of video.
How prevalent is video now in the marketplace? According to a report by Cisco, by 2021, it will take an individual 5 million years to watch the amount of video that crosses global IP networks each month. By that time, Cisco also predicts smartphone traffic will exceed PC traffic and global internet traffic will be equivalent to 127 times the volume of the entire global internet in 2005.
Hispanicize Miami | Multicultural Digital Trends
With an audience that is growing larger and becoming more fragmented and diverse by the day, remaining competitive and creative in Hispanic social media has become increasingly difficult.In this year’s annual social media forum, we’ll discuss the changes that are taking place in the U.S. Hispanic digital space, the trends to watch for, and much more!
Master Class, Florida International University | Digital Ecosystems
The Costumer Journey is that sequence of steps a In-market shopper takes to gather enough information to make a purchase decision. Although the length and complexity of the process vary from one category to another, the stages that the consumer goes through are standard: (1) awareness, (2) interest, (3) consideration, (4) purchase, (5) post- purchase and (6) re-purchase.
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Master Class, Florida International University | Analytics & Performance
Be super-skilled in setting up and interpreting web analytics, then you’ll be effective in optimizing your digital programs. You’d be surprised how many so-called Digital Marketers are not able to read and digest the analytics of a website or an e-Commerce site. Just by completing the Google Analytics course you would be in the top 5% of the discipline. I know it sounds exaggerated, but – again – you’d be surprised.
e-Commerce Strategies with AI | Pizza Hut Head Quarters
Artificial Intelligence on eCommerce is a matter of the present, not the future; and it is necessary that the people who work in marketing understand how and when to approach the issue in their companies. But since I am digital strategist and not a technology person, my perspective is going to be practical and empirical.
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How can I help
Since my bandwidth is limited, I have to pick my projects and engagements very carefully. Because once I am committed to help you, I will live my skin in the process of making you succeed.