This is the least likely topic I ever though I would write about… but here it goes. For more than 15 years I escaped in terror every time I saw a job position that had any “sales” responsibility. I never thought that I had the conditions, skills or charisma that are needed to influence someone else’s purchase decision. Now I think that my fear was product of my ignorance about what it really means to sell. When I discovered that advising and selling could be the same thing, everything changed. For the last 10 years I’ve turned to be a pretty effective “advisor” in the field of Digital Marketing and…