• Digital Transformation
    Digital Ecosystems

    Digital Transformation Versus Technology Update

    A digital transformation can be such an enormously large elephant that you have to know where to start to eat it. All the businesses in the world – from multinational corporations to corner stores – are feeling the pressure of having to sophisticate or modernize operations and products in order to maintain competitiveness. But what most companies are not getting, is that this sophistication begins with their own business and management paradigms and not with the technology renewal. The first step for a Digital Transformation Process There are many flavors and depths of Digital Transformations, but what ultimately pushes that transformational process of a company is a strategy, not a…

  • Artificial Stupidity
    Artificial Intelligence

    Artificial Intelligence on eCommerce

    Artificial Intelligence on eCommerce is a matter of the present, not the future; and it is necessary that the people who work in marketing understand how and when to approach the issue in their companies. But since I am digital strategist and not a technology person, my perspective is going to be practical and empirical. Any expert in technology or data science who wants to contribute is more than welcome. Artificial Intelligence versus Machine Learning versus Deep Learning First I want to differentiate three terms that I see that many use them interchangeably, but even though they are closely related, are not the same thing. The concepts are: Artificial Intelligence:…

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