A digital transformation can be such an enormously large elephant that you have to know where to start to eat it. All the businesses in the world – from multinational corporations to corner stores – are feeling the pressure of having to sophisticate or modernize operations and products in order to maintain competitiveness. But what most companies are not getting, is that this sophistication begins with their own business and management paradigms and not with the technology renewal. The first step for a Digital Transformation Process There are many flavors and depths of Digital Transformations, but what ultimately pushes that transformational process of a company is a strategy, not a…
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Digital Ecosystems and The Customer Journey
The Costumer Journey is that sequence of steps a In-market shopper takes to gather enough information to make a purchase decision. Although the length and complexity of the process vary from one category to another, the stages that the consumer goes through are standard: (1) awareness, (2) interest, (3) consideration, (4) purchase, (5) post- purchase and (6) re-purchase. The Marketing Challenge The challenge for those of us in marketing is that this trip is neither linear nor always forward. So, this journey will always have interruptions, changes in priorities and in the selection criteria. Although the data analysis can help predict some patterns, these interruptions and changes, added to the hyper-fragmentation…
