Brand awareness boosts Branded Searches and Direct Traffic. So, definitely, building a brand will drive profits and sustainability. The only way to build a profitable and sustainable online business is by: (1) consistently lowering the cost of traffic, (2) building a premium on the price based on brand equity or ideally (3) the combination of both. Learn how I can help you develop your Digital Marketing Plan. What is Direct Traffic The only source of free traffic – and with little risk of being intercepted by your competitors. This is when people type your URL in the navigation bar of their browser or have your page bookmarked in their favorites. The…